Self Storage PPC Advertising

Budget depends on your market, competition, and goals. We typically recommend starting with $1,500-3,000/month to generate meaningful data. In competitive markets, you may need $3,000-5,000/month. We test campaigns on our own facilities spending $50K+/month total, so we know what works at different budget levels. We'll analyze your market during our free audit and recommend an appropriate starting budget.

You'll typically see your first leads within 48-72 hours of launch. However, it takes 30-60 days to collect enough data for meaningful optimization, and 3-6 months to fully optimize campaigns for lowest cost per lead and highest quality leads. PPC is faster than SEO, but it's not set-and-forget—ongoing optimization is critical for best results.

Industry benchmarks range from $20-60 per lead, depending on your market and competition. In our facilities, we typically see $25-40 per lead for well-optimized campaigns. More important than cost per lead is cost per acquisition and return on ad spend. A $50 lead that converts at 40% is better than a $20 lead that converts at 10%. We focus on quality, not just cost.

You maintain control of the budget and ad account. We recommend and optimize campaigns, but you approve spending. Your budget is set in Google Ads, and you can adjust it anytime. We provide monthly recommendations based on performance, but the final decision is always yours. This ensures transparency and gives you complete financial control.

Yes, absolutely. While aggregators have big budgets, they're paying for leads across many facilities. You're only paying for leads to your specific location. With proper targeting (tight radius, location-specific keywords, and quality score optimization), you can compete effectively. We run campaigns against aggregators daily on our own facilities and consistently generate profitable leads.

Our management includes: campaign setup and structure, keyword research and expansion, ad copywriting and testing, bid management and optimization, landing page recommendations, conversion tracking setup, negative keyword management, monthly performance reports, and ongoing strategic consultation. We also include quarterly goal alignment sessions to ensure campaigns support your business objectives.

We implement comprehensive conversion tracking including: form submissions, phone calls (with call tracking numbers), click-to-call mobile actions, and chat interactions. We use Google Ads conversion tracking combined with Google Analytics 4 to attribute leads accurately. This allows us to see exactly which keywords, ads, and campaigns generate not just clicks, but actual leads and rentals.

We test strategies on our own facilities first, so we have confidence in our approach. However, every market is different. If campaigns underperform in the first 60 days, we'll analyze the data, adjust strategy, and may recommend increasing budget for more data or shifting to different channels. We're transparent about performance and focus on ROI, not vanity metrics. If PPC isn't the right channel for your market, we'll tell you.