Google Business Profile Management

Most facilities see initial improvements within 2-4 weeks: better rankings in Local Pack, more profile views, and increased website clicks. However, significant ranking improvements (moving from position 5 to position 1-3) typically take 2-3 months of consistent optimization, posting, and review generation. GBP is not a one-time fix—ongoing activity is what Google rewards with better rankings.

We post weekly on your behalf—every Monday morning. Posts include: promotional content (special offers, discounts), educational tips (storage advice, packing tips), facility updates (new features, improvements), seasonal messaging (summer storage, holiday storage), and engagement content (questions, polls). We create a content calendar aligned with your marketing calendar and occupancy goals.

Yes, we respond to every review within 24 hours—positive and negative. For positive reviews, we thank customers and reinforce specific details they mentioned. For negative reviews, we respond professionally, acknowledge their concern, apologize if appropriate, and offer to resolve the issue offline (with phone number). We never argue publicly. Review responses show potential customers you care about service quality.

We help you flag and report reviews that violate Google's policies (fake reviews, spam, competitor sabotage, reviews from people who never visited). However, Google rarely removes reviews unless they're clearly policy violations. Our strategy: respond professionally, generate more positive reviews to dilute negative ones, and demonstrate excellent customer service in your responses. One negative review among 50+ positive reviews has minimal impact.

Yes, but we can't directly solicit reviews (violates Google policies). We implement a review generation strategy: optimize the timing of review requests (at move-out or after positive interactions), provide direct review links via email/text to make it easy, train your staff on asking naturally, display signage with QR codes to review page, and integrate review requests into your customer communication flow. We make it easy for happy customers to leave reviews.

We help troubleshoot and resolve GBP suspensions, which typically happen due to: address verification issues, policy violations (keyword stuffing in business name), suspicious activity (rapid bulk edits), or NAP inconsistency. Resolution process: identify the cause, fix the underlying issue, submit reinstatement request to Google, follow up until resolved. Most suspensions are resolved within 1-2 weeks, though complex cases can take longer.

We track key metrics in GBP Insights: profile views (how many people see your listing), search queries (keywords people use to find you), website clicks, phone calls, direction requests, and Local Pack rankings (position 1-3 vs. 4-10). We report monthly on these metrics and show improvement trends. Success = more visibility, more clicks, more leads from local search.

Yes—GBP and SEO are complementary. SEO helps you rank in organic results (below the map). GBP helps you rank in the Local Pack (the map section above organic results). The Local Pack gets 50%+ of clicks for local searches. Even with great SEO, you need GBP optimization to dominate local search completely. Think of it as: SEO = long-term ranking, GBP = immediate local visibility.